by johncocyan09 » Fri Jan 15, 2010 7:49 pm
Unfortunately there's no one over at MSN Search calling us up weekly to let us know what the specifics of their algorithm are, we have to figure it out for ourselves with research, reading and playing with test sites. From all of this there is only one conclusion that an SEO can make: the details matter. When we're discussing onsite factors this includes:
the content of the page including keyword density
the internal linking structure of the site (how the pages of your site are linked together)
the number of pages in your site and the relevancy of those pages to your main topic and phrases
the use of titles, heading tags and special formats
There are a number of lower weight factors however the ones noted above, if addressed correctly, will have very significant results on your rankings if the offsite factors noted below are also addressed.